Tekni

Design, innovation, objects & ideas.
Design, innovation, objects & ideas.

So Frenchy So Chic

One Posh Party

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Wordmark and brandmark

2023 campaign directed and shot by Studio Tekni

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A selection of festival imagery captured by Max Kruse & StreetSmith

Campaign and outdoor advertising billboard

So Frenchy So Chic

One Posh Party

So Frenchy So Chic is a festival held each summer in Melbourne and Sydney, Australia. A cultural celebration with champagne, picnics and all-French contemporary artists. It has been running for 10+ consecutive years and is a highlight in the summer calendar Down Under. We developed a new identity for the 2022 festival that would reinvigorate the existing So Frenchy audience; as well as inspire a whole new generation of younger Australians eager for a unique cultural hit.

Client

So Frenchy So Chic

Scope

  • Brand strategy
  • Visual identity 
  • Campaign
  • Stills & motion
  • Marketing
  • Copywriting

Year

2023

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